Unaric Guide vs Pendo: Choosing the Right Salesforce Adoption Tool

The Salesforce Adoption Challenge

Salesforce is powerful and versatile, but with a steep learning curve. When companies roll out Salesforce, the real challenge often begins after the system goes live.

With hundreds of features, countless customization options, and frequent updates, new users can easily feel overwhelmed.

Maximizing your investment in the platform relies on users getting the most out of it. But most teams simply don’t have the time to sit through hours of formal training or sift through long documentation. As a result, onboarding slows down, data entry becomes inconsistent, and many of Salesforce’s most valuable features go unused. Even experienced users can forget key steps or skip processes that impact data quality and reporting accuracy.

Many organizations use Salesforce adoption tools to improve platform competency. They often provide guidance, prompts, and analytics to improve user efficiency.

Unaric Guide and Pendo, two leading Salesforce adoption solutions, take different approaches. We review their setup, integration, analytics, pricing, and use cases to help you decide which tool fits your company best.

Unaric Guide Overview

Unaric Guide is a native Salesforce adoption application that helps teams get the most out of Salesforce.

It provides step-by-step walkthroughs, in-app prompts, and analytics to guide users through processes, improve feature adoption, and ensure compliance. Being fully inside Salesforce makes setup quick and insights immediate.

Key points:

Fully native to Salesforce
Step-by-step guidance and prompts
Built-in analytics for governance and security
Ideal for onboarding, compliance, and adoption

Pendo Overview

Pendo is a digital adoption platform that works across Salesforce and other applications. It offers in-app guidance, tooltips, walkthroughs, surveys, and analytics to track user behavior and improve adoption. Pendo is suited for organizations that want adoption insights across multiple software tools.

Key points:

Works with Salesforce and other web or mobile apps
Provides guidance, surveys, and walkthroughs
Analytics on usage, engagement, and feature adoption
Good for cross-application adoption initiatives

Comparing Unaric Guide and Pendo

Choosing the right Salesforce adoption tool relies on understanding its features, integrations, and value. The table below offers a Pendo adoption comparison with Unaric Guide to help you decide, and you’ll find a star rating (1–5) at the end to show which tool comes out ahead.

Unaric Guide vs Pendo: Comparison Table
Feature	Pendo	Unaric Guide	Key Takeaway
Deployment Model	Overlay/browser-based; multi-app	Native inside Salesforce	Teams managing adoption across several platforms will appreciate Pendo's flexibility, while Salesforce-centric organizations benefit from Unaric Guide’s seamless, in-platform experience.
Salesforce Integration	Requires configuration, bidirectional sync	Direct, built-in	Pendo connects well with a range of systems through configuration, but Unaric Guide’s built-in integration makes it a natural choice for Salesforce-first teams.
Ease of Setup	Moderate setup; mapping required	Quick, no-code setup	Unaric Guide offers a straightforward, no-code deployment for Salesforce users. Pendo requires a bit more setup but provides versatility across multiple applications.
Analytics & Reporting	Advanced analytics across apps	Salesforce-native dashboards, including real-time insights into user behaviour	Pendo delivers sophisticated insights across different apps, whereas Unaric Guide focuses on providing actionable analytics natively within Salesforce.
Cross-App Support	Supports multiple web and mobile apps	Focused on Salesforce	For organizations tracking engagement across multiple platforms, Pendo offers greater breadth. Unaric Guide, on the other hand, focuses deeply on optimizing Salesforce adoption.
Customization & Scalability	Deep guide/UI customization	Role-based guidance, field-level prompts	Pendo enables highly tailored interface customization across apps, while Unaric Guide streamlines role-based experiences within Salesforce environments.
Pricing plans	Tiered enterprise pricing; often higher TCO	Transparent tiers; lower total cost	Unaric Guide’s transparent tiers make budgeting easier for teams focused primarily on Salesforce. Pendo’s enterprise pricing scales with multi-app needs.
Recommended For	Organizations needing multi-app adoption insights	Salesforce-first teams; SMB to enterprise	Unaric Guide is purpose-built for organizations that prioritize Salesforce adoption and user enablement. Pendo suits businesses with diverse digital ecosystems.
Total stars achieved	★★★★☆	★★★★★

Pendo: Pros and Cons

Pendo is a broader digital adoption platform that works across Salesforce and other web or mobile applications. Its benefits and limitations include:

Pros

Supports multiple applications beyond Salesforce
Deep customization of in-app guides and workflows
Provides insights across platforms and user segments

Cons

Setup is more complex and requires configuration
Integration with Salesforce requires mapping and ongoing maintenance
Pricing can be higher and less transparent than Salesforce-native solutions

Unaric Guide: Pros and Cons

Unaric’s Salesforce adoption solution, Unaric Guide, is designed to provide Salesforce-native adoption guidance and analytics. Below is a clear look:

Pros

Fully native to Salesforce, you can get from AppExchange
Fast setup with minimal configuration
Built-in analytics within Salesforce
Role-based guidance and field-level prompts
Transparent pricing and lower total cost of ownership

Cons

Works only within Salesforce and offers more limited customization compared to multi-platform adoption tools.

Use Cases: When to Choose Each Tool

Organizations have different needs for Salesforce adoption, and the right tool depends on whether you prioritize Salesforce-native guidance or cross-application insights.

Pendo: Best Fit Scenarios

Cross-application adoption across multiple apps
Advanced analytics and engagement tracking
Highly customized workflows or UI guidance
Collecting feedback and user sentiment across platforms

Unaric Guide: Best Fit Scenarios

For Salesforce-focused organizations.
Onboarding new users, or upskilling existing users, with embedded step-by-step Salesforce walkthroughs
Ensuring process compliance with in-app prompts
Driving feature adoption within Salesforce
Supporting digital transformation and optimizing Salesforce licensing

Unaric Guide is a native, in-platform Pendo alternative for Salesforce, ideal for adoption, onboarding, and compliance.

Pricing Overview

Understanding the pricing structures of Unaric Guide and Pendo is essential for budgeting and decision-making:

Pendo’s pricing is user-based and scales with monthly active users and feature needs. It also offers a Free plan, but higher tiers require contacting Pendo for customized quotes.
Unaric Guide offers flexible plans for teams of all sizes. Organizations can start with a Free plan for basic usage tracking and reports, move to the Starter plan at $128 USD per organization per month for up to 500 users, or choose the Pro plan at $1,000 USD per organization per month for advanced Salesforce adoption features. Enterprise customers can request custom pricing for unlimited users and additional support.

Unaric Guide’s tiered approach makes it easier for organizations to choose a plan that fits their team size and adoption goals, while Pendo’s user-based model can be less predictable.

Customer Examples

Both Unaric Guide and Pendo have helped organizations improve user adoption and streamline onboarding processes. Here are some examples:

Pendo

Verizon Connect: Used in-app guides to create personalized automated product demos, improving engagement and onboarding.
SmartRecruiters: Leveraged NPS surveys and analytics to refine onboarding and increase user satisfaction.
SkuVault: Reduced training-related support tickets by 43% with in-app guidance and analytics.

Unaric Guide

Brambles: Eliminated in-person Salesforce training for 3,600 users across 60+ countries, reducing training costs and improving adoption.
Schaeffler: Scaled Salesforce adoption across three business units for 2,500 users using contextual onboarding and in-app guidance.
Page Group: Improved adoption for 8,000 Salesforce users across 37 countries. Provided in-app guidance, 200+ help topics, and targeted alerts, helping measure usage, boost user confidence, and reduce staff turnover.

Conclusion: Finding the Best Salesforce Adoption Solution

Both tools help organizations improve Salesforce adoption and provide in-app guidance, but are designed for different customer use cases.

This Pendo vs Unaric comparison shows that Pendo is suited for multi-application insights, while Unaric Guide focuses on Salesforce with a native, in-platform experience.

After reviewing multiple elements, Unaric Guide stands out as the overall winner for Salesforce-first organizations. Its native design, faster setup, and flexible pricing make it the stronger choice for companies focused on Salesforce adoption. Unaric Guide also provides step-by-step walkthroughs, in-app prompts, and analytics, helping teams onboard faster, improve feature usage, and ensure compliance.

Get started with a free trial today and see how Unaric Guide can help your team use Salesforce more effectively.

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