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GE Healthcare tracks 400k pieces of equipment on Salesforce
GE Healthcare, a leader in medical technology, was facing challenges in managing their inventory of demo and evaluation equipment. By effectively managing their entire inventory on Salesforce, they managed to reduce their required inventory by 23%.


Equipment Track
Challenge
As a global leader in medical technology, GE Healthcare grappled with overseeing a vast inventory of demonstration and evaluation devices.
Their exisiting asset tracking systems were disconnected and heavily manual, which led to errors and inefficiencies in processing sales team requests.
They needed a dependable, user-friendly solution that could standardize their global workflow and drive adoption across technical and sales teams.
Solution
They looked for a centralized solution that allowed them to track their global inventory or assets in detail, against their customer records - so Salesforce emerged as the natural place to do so.
This native solution provided a consolidated platform for scanning, assigning, tracking, and reporting on equipment directly from Salesforce opportunity records - ensuring quick global adoption and streamlined operations.
Results
- Inventory Reduction: A substantial 23% cut in the amount of equipment required, thanks to effective booking, fulfilment, tracking and reliable returns.
- Operational Improvements: Inventory coordinators now have smoother, more efficient workflows, underpinned by a cohesive, globally consistent system.
These changes have delivered improved ROI and operational efficiency across their inventory management system.
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